Corporate Philosophy and Resolution/ Long-Term Vision
Based upon our corporate philosophy of "The Greatest Leisure for All People," we endeavor to create entertainment that provides people with emotion and excitement.
When FIELDS transferred its listing to the first section of the Tokyo Stock Exchange in April 2015, in our publicity, we resolved that "we aim to become a Company able to continuously create the greatest leisure for all people throughout the world." (Figure 1)
Based on this pledge, we developed a long-term vision: "FIELDS CORPORATION Group will provide hero IP (intellectual property) that will make the world happier, using various customer contact points (business platforms) to contribute to the delight and happiness of people throughout Japan and, in addition, will expand those IP and platforms globally" and drive our business activities on this basis.
Preparation of the Medium-term Management Plan
Recently, the market circumstances of our Group business have undergone dramatic changes. Furthermore, tougher market conditions are forecasted for the next fiscal year and beyond owing to the impact of factors such as a succession of regulations in the field of pachinko and pachislot machines, which has been our main focus since the foundation of our business.
We are, however, aware that the stagnation in our business results is more due to internal factors than external conditions. The primary factor was a weakening of the planning and production capabilities with an eye to the past/future of the market, which has been the DNA of FIELDS since its founding.
Now, FIELDS has formulated a 3-year Medium-term Management Plan aimed at sustainable growth, based on the corporate philosophy and in view of changes to external and internal circumstances. Moving forward, our Group will continue striving together with all of our stakeholders and with all people who seek to enjoy themselves, to create a society of hope and ultimate enjoyment.