Sustainability

Our Activities / 2014

Results of Activity

    • Environmental and Social Activities
      November 2014
      [Group CSR]Participation in the “Fukushima Smile Caravan” Opening Ceremony
    [Group CSR]Visit to Tomioka, Fukushima Prefectural for support “Fukushima Prefectural Police ―Kids Police School” [Group CSR]Visit to Tomioka, Fukushima Prefectural for support “Fukushima Prefectural Police ―Kids Police School” [Group CSR]Visit to Tomioka, Fukushima Prefectural for support “Fukushima Prefectural Police ―Kids Police School” © 円谷プロ

    Fields and several group companies established the Ultraman Foundation in March 2011 to provide support for the recovery of areas devastated by the Great East Japan Earthquake. The foundation has been continuously extending assistance in the form of materials and encouragement to children affected by this disaster.

    On November 8, 2014, the Ultraman Foundation, was presented with a letter of appreciation from Fukushima Prefectural while attending the “Fukushima Smile Caravan” Opening Ceremony held at the Fukushima Airport.

    Before the opening of the event, the Studio 08 Little Dancers dance troupe gave a performance. Later, the Ultraman Foundation, accepted the letter of appreciation and many kind words of thanks for the service of the Ultraman Foundation from representatives of Fukushima Prefecture. President Ooka of Tsuburaya Productions Co., Ltd., then stated that “bringing children smiles is the most important aim of our Foundation’s work, and we want to continue doing this into the future”.

    Lastly, with Ultraman watching over all the attendees, the Ultraman Foundation, event organizers from Fukushima Prefectural and the Studio 08 Little Dancers all helped to cut the ribbon, marking the beginning of the “Fukushima Smile Caravan”.

    The Ultraman Foundation pledge to continue these activities in hopes of bettering the futures of children.

    *In order to aid in the reconstruction after the Great East Japan Earthquake, the “Fukushima Smile Caravan” holds events to show encouragements for parents, along with exhibits and displays of messages of support and hope around the 7 regions of Fukushima. The “Fukushima Smile Caravan” aims to engender hometown pride and happiness in the minds of Fukushima children.

    *For details of the activities of the "Ultraman Foundation", please refer to the Foundation’s official site noted below.

    • CSR Promotion
      November 2014
      We launched an initiative aimed at spreading and promoting understanding of the “essence of Fields’ CSR.”

    Since its founding, Fields has investigated the nature of what makes truly great entertainment and continued to take on new challenges aimed at its creation, in order to bring joy and enrich the leisure time of more and more people as embodied by our corporate philosophy, “The Greatest Leisure for All People.” We believe that enhancing the quality of leisure by providing great entertainment in the form of products and services will enable us to enrich the lives and lifestyles of many people in the future, and we are confident that continuing these efforts will bring happiness to every level of society.

    Thus, we at Fields believe that taking action based on our corporate philosophy, “The Greatest Leisure for All People” will allow not just Fields but the entire Fields Group to fulfill its responsibility to society.

    We have instituted activities that will clearly convey this principle of fulfilling our social responsibility through action based on our corporate philosophy, the very “essence of Fields’ CSR,” to every one of the Fields Group’s employees.

    In terms of specific programs, we launched informational sessions for all Fields Group employees in November 2014.

    In the future, we will continue to implement a variety of initiatives aimed at ensuring that the “essence of Fields’ CSR” is reflected in the daily business activities and corporate conduct of Fields Group employees.

    • Environmental and Social Activities
      September 2014
      Participated in the “Cleanup Campaign at Kugenuma Beach” sponsored by JEAN (Japan Environmental Action Network)

    As part of its CSR activities, the Fields Group participated in the “Cleanup Campaign at Kugenuma Beach” sponsored by JEAN on September 21, 2014 in Fujisawa City, Kanagawa Prefecture.
    We have been participating in this event continuously since 2010. This year, 44 volunteers took part including the friends and families of employees. They cleaned the beach and surveyed the garbage that was collected.

    Fields will continuously undertake a variety of measures linked to local society contributions and environmental protection.

    • Environmental and Social Activities
      September 2014
      [Group CSR]Visit to Tomioka, Fukushima Prefectural for support “Fukushima Prefectural Police ―Kids Police School”
    [Group CSR]Visit to Tomioka, Fukushima Prefectural for support “Fukushima Prefectural Police ―Kids Police School” [Group CSR]Visit to Tomioka, Fukushima Prefectural for support “Fukushima Prefectural Police ―Kids Police School” © 円谷プロ

    Fields and several group companies established the Ultraman Foundation in March 2011 to provide support for the recovery of areas devastated by the Great East Japan Earthquake. The foundation has been continuously extending assistance in the form of materials and encouragement to children affected by this disaster.

    On September 12, 2014, the Ultraman Foundation visited Tomioka City, Fukushima Prefectural to attend the “Kids Police School in Fukushima” event that was organized by the Fukushima prefectural police in the Tomioka Dai-ichi and Tomioka Dai-ni Elementary Schools.

    In the morning, the ‘Ultra Guard’ taught Crime Prevention Lessons by acting out scenarios while Ultraman instructed the children on the ‘5 Kids Police Oaths’.
    In the afternoon, the Fukushima Prefectural Police brought the children to see various emergency vehicles and a large helicopter. Then, after a commemorative photo with Ultraman had been taken, the Fukushima Prefectural Police Band performed a concert for all the children and attendees.
    As a Closing Ceremony, the Ultraman theme song was performed as Ultraman shook the hands of all the children and presented them with a completion certificate.

    The Ultraman Foundation pledge to continue these activities in hopes of bettering the futures of children.

    *For details of the activities of the "Ultraman Foundation", please refer to the Foundation’s official site noted below.

    • Customer Satisfaction
      July 2014
      Renewal of ISO 9001:2008 certification for quality management
    Renewal of ISO 9001:2008 certification for quality management

    In January 1999, Fields was awarded the internationally recognized ISO9002:1994 certification for its quality management system. This was changed to "ISO9001:2000" in December 2002, and in July 2010 to the latest standard of "ISO9001:2008" (JIS Q9001:2008). The same standard certification was recently renewed in July 2014.
    As we deploy measures to improve our quality management system further, every employee will move with a keen awareness of the importance of service quality to earn the trust of society and our customers.

    [Screening and registration summary]
    Certification standards ISO9001:2008 / JIS Q 9001:2008
    Certification registration number: 4842-1999-AQ-KOB-RvA

    Registration date: January 29, 1999 (consecutively renewed in July 2011)

    Registration scope [Head office (Business Headquarters) and 7 branches]
    Sales of new pachinko/pachislot machines used in pachinko halls (including service, installation, adjustment, maintenance)

    Screening and registration institution: Det Norske Veritas AS DNV Industry Japan (DNV)
    Authorizing institution: Dutch Accreditation Council (RvA)

    • Environmental and Social Activities
      July 2014
      [Group CSR]The Ultraman Foundation attend the “Tohoku Earthquake Restoration Charity Event – Genki Festival 2014” that was held by INOKI GENOME FEDERATION CO.,LTD.
    the Ultraman Foundation for helping children affected by the earthquake the Ultraman Foundation for helping children affected by the earthquake © 円谷プロ

    Fields and several group companies established the Ultraman Foundation in March 2011 to provide support for the recovery of areas devastated by the Great East Japan Earthquake. The foundation has been continuously extending assistance in the form of materials and encouragement to children affected by this disaster.

    “Genki Festival 2014” (Sponsor: INOKI GENOME FEDERATION CO.,LTD), a charity event supporting reconstruction following the Great East Japan Earthquake, was held during the week of July 20-27, 2014. The festival visited 8 cities affected by the disaster: Iwaki and Soma in Fukushima Prefecture; Iwanuma, Ishinomaki, and Kesennuma in Miyagi Prefecture; Ofunato and Miyako in Iwate Prefecture; and Aomori in Aomori Prefecture. In each city, Ultraman Hero shows, meet-and-greets, and other events were held at public facilities such as college and civic gymnasiums, bringing smiles and joy to countless children.

    The Ultraman Foundation pledge to continue these activities in hopes of bettering the futures of children.

    *For details of the activities of the "Ultraman Foundation", please refer to the Foundation’s official site noted below.

    • Environmental and Social Activities
      May 2014
      Promotion of energy conservation measures ("Cool Biz" accommodation)

    Fields conducted continuous energy conservation programs during the summer (May to October 2012 and 2013) and the following winter (November to March 2013 and 2014).

    In the summer of 2014, we are implementing numerous measures to save electricity between May 12 and October 17, which has been designated the "Cool Biz" period. Activities cover the operation of air conditioning systems, various types of facilities and office equipment, the use of lightweight summer clothing, and other items.
    As in 2012 and 2013, employees were also provided with the company’s official “Cool Biz” shirts. Just like the suits usually worn by employees, these were designated as proper work attire for the summer season together with “Super Cool Biz.”
    With these steps we are seeking all-around power conservation cooperation and raising employee awareness, and for customers as well are requesting their understanding.

    • Environmental and Social Activities
      May 2014
      [Group CSR] Second tree-planting event held at the “Ultraman Forest” in Takayama City, Gifu Prefecture
    [Group CSR] Second tree-planting event held at the “Ultraman Forest” in Takayama City, Gifu Prefecture [Group CSR] Second tree-planting event held at the “Ultraman Forest” in Takayama City, Gifu Prefecture ©円谷プロ

    As part of the NPO Environmental Relations Research Institute’s “Present Tree” project, Tsuburaya Productions collaborated in the second tree-planting event held at the “Ultraman Forest” in Takayama City, Gifu Prefecture.

    In the “Ultraman Forest,” deforested land is planted with deciduous broad-leaved trees. In order to return the forest to its original working state, we are nurturing a forest that helps provide the water that people need, while at the same time creating a forest in which people can once again gather for social exchanges. The ultimate goal is to revitalize the area and to realize the ideal symbiosis between man and forest, and between man and the Earth.

    Tsuburaya Productions has endorsed the project’s goals, and has cooperated by allowing the use of its Ultraman character to helps promote the project.

    • Environmental and Social Activities
      May 2014
      Co-sponsorship of charity golf tournament

    Since 2009, Fields has provided support for “The Legend Charity Pro-Am Tournament”, and that support continued this year for the golf tournament, which was held on May 17-18.
    Proceeds from entry fees, a charity auction, ticket sales, and other sources were donated to help children fighting diseases and children who were victims of the Great East Japan Earthquake.

    With the cooperation of others, Fields will continue to help provide support for children in need.

    • Environmental and Social Activities
      May 2014
      [Group CSR] “HERO MASK,” a comic running in HERO’S Monthly, chosen as the image character for the Japan Media Content Re-Use Convention’s prevention and education poster targeting “Breaking sales rules”
    [Group CSR] Characters from comic “HERO COMPANY” (carried in “HERO’S Monthly” magazine) chosen as mascots for Metropolitan Police Department Campaign “Stop! Shoplifting Prevention Measures” [Group CSR] Characters from comic “HERO COMPANY” (carried in “HERO’S Monthly” magazine) chosen as mascots for Metropolitan Police Department Campaign “Stop! Shoplifting Prevention Measures” ©ヒーローズ

    A character from “Hero Mask,” an original work by Takashi Okabe and an original picture by Yumika Tsuru that runs in HERO’S Monthly, published by HERO’S INC., has been selected by the Japan Media Content Re-Use Convention for use on a prevention and education poster targeting “Breaking sales rules.” This refers to the purchase and sale of used goods that the convention considers equal to shoplifting or the resale of stolen goods.
    The poster, featuring the character Lilico Sasaki from the comic series, which overflows with a sense of justice, will be displayed in bookstores and police stations across the nation, in order to appeal to people not to sell or buy certain goods that go against the rules.
    Fields Group will continue to use business activities to contribute to regional communities, and will continue various activities that are tied to environmental protection.

    • Environmental and Social Activities
      April 2014
      Participated in the “Shibuya Ward Cleanup Day (Shibuya Day on April 28)” by Tokyo's Shibuya Ward
    Participated in the “Shibuya Ward Cleanup Day (Shibuya Day on April 28)” by Tokyo's Shibuya Ward Participated in the “Shibuya Ward Cleanup Day (Shibuya Day on April 28)” by Tokyo's Shibuya Ward

    As part of its CSR (social contribution) activities, Fields participated in this cleanup day sponsored by Shibuya Ward, site of the Company's head office on April 28, 2014.
    In an activity that has continued since 2010, 6 volunteers participated in cleanup activities, primarily in focus areas such as around Shibuya Station.
    Going forward, Fields will continuously undertake a variety of measures linked to local society contributions and environmental protection.

    • Environmental and Social Activities
      April 2014
      Participated in the “Cleanup Campaign at Kugenuma Beach” sponsored by JEAN (Japan Environmental Action Network)

    As part of its CSR activities, Fields participated in this event on April 20, 2014.
    Fields has participated continuously since 2010 and over 13 volunteers, including families and friends of employees, took part, conducting beach cleaning.
    Going forward, Fields will continuously undertake a variety of measures linked to local society contributions and environmental protection.

    • Environmental and Social Activities
      April 2014
      [Group CSR] The lives of more than 7,200 children touched by “HERO CARAVAN: For the light of Children in 78 Places in Tohoku” (visits by Tsuburaya heroes to 78 disaster-affected areas)
    ©円谷プロ

    Fields and several group companies established the Ultraman Foundation in March 2011 to provide support for the recovery of areas devastated by the Great East Japan Earthquake. The foundation has been continuously extending assistance in the form of materials and encouragement to children affected by this disaster.
    The “HERO CARAVAN: For the light of Children in 78 Places in Tohoku,” was started in March 2013, and by March 2014, it had visited nursery schools, kindergartens, volunteer centers and other locations in 79 areas struck by disaster. After touching the lives of more than 7,200 children, the activity was safely brought to a close.

    *For details of the activities of the "Ultraman Foundation", please refer to the Foundation's official site noted below.

    • Environmental and Social Activities
      April 2014
      [Group CSR] Began distribution of “ULTRA EDUCATION,” an education and intellectual training application
    ●●●●●●●●●●●● ●●●●●●●●●●●● © 円谷プロ

    In the “ULTRA EDUCATION” application, the characters from the Ultraman series appear as cute clay figures, a format in which they’ve never been seen. Through this application, all children, not just Ultraman fans, can learn hiragana, katakana, colors and other subjects from a safe and gentle viewpoint, while also having fun.
    Fields Group plans to continue to work with its partner corporations to contribute to society through a variety of business activities.

    • CSR Promotion
      April 2014
      The CSR Promoting Department has been reorganized

    For some time now, in order to realize a more abundant society, Fields has fulfilled its responsibilities not just through its business practices, but also by implementing activities that contribute to society, such as participating in global environmental conservation and contributing to the arts and sports.
    Recently, we reorganized its “CSR Promoting Department” in order to obtain greater understanding and wider permeation of our intention to implement CSR activities in order to realize our corporate philosophy “The Greatest Leisure for All People.”
    By taking the initiative in such activities as establishing corporate activity standards, as well as providing support for social contribution activities, strengthening corporate governance, and promoting compliance and risk management, this department will help the true meaning of CSR penetrate throughout the entire Group. In addition, by facilitating the transmission of such information, it will convey to all of our shareholders the true meaning of Fields’ CSR activities.

    • Environmental and Social Activities
      March 2014
      Collecting PET bottle caps and used stamps
    Collecting PET bottle caps and used stamps Collecting PET bottle caps and used stamps

    Fields employees with a strong sense of volunteerism have previously initiated grass-roots campaigns to collect PET bottle caps and used stamps. To increase the good they are doing, Fields is taking their effort Company-wide from June 2013.
    From June 2013 to March 2014, Fields collected 140.9 kg of PET bottle caps, which equals polio vaccine for 70 people, as well as 711.5 g of used stamps.
    Through various NPOs, Fields have helped provide international medical care (donations of vaccines) as well as improvements in living conditions and educational support.
    Fields will continue to implement a variety of activities that contribute to local communities and protect the environment.

    • Environmental and Social Activities
      March 2014
      Carried out cleanup activities once a month in Shibuya’s Nampeidai-cho neighborhood
    Carried out cleanup activities once a month in Shibuya’s Nampeidai-cho neighborhood Carried out cleanup activities once a month in Shibuya’s Nampeidai-cho neighborhood

    Since March 2013, we have carried out cleanup activities every month in Nampeidai-cho in Shibuya, Tokyo, where our Head Office is located, as part of CSR (social contribution) activities.
    In the year ended March 31, 2014, over 194 employee volunteers cumulatively participated, cleaning up around the Nampeidai-cho area, primarily around the Head Office.
    Going forward, Fields will continuously undertake a variety of measures linked to local society contributions and environmental protection.

    • Environmental and Social Activities
      March 2014
      [Group CSR] The Third anniversary of the Ultraman Foundation for helping children affected by the earthquake
    the Ultraman Foundation for helping children affected by the earthquake the Ultraman Foundation for helping children affected by the earthquake © 円谷プロ

    Fields and several group companies established the Ultraman Foundation in March 2011 to provide support for the recovery of areas devastated by the Great East Japan Earthquake. The foundation has been continuously extending assistance in the form of materials and encouragement to children affected by this disaster.
    The Ultraman Foundation has provided support for those affected by the Great East Japan Earthquake, with special emphasis placed on helping the children there create new futures. As part of those activities, we have participated in many programs that help bring smiles to the children’s faces, such as Ultra Hero shows, and we have also donated microbuses.
    From March 2011 until now, through visits to the areas affected by this disaster, we have touched the lives of about 18,000 people, mostly children, and have provided heartfelt encouragement.
    To maintain growth as a corporation and meet its social obligations, the Fields Group will in future make steady progress, one step at a time. We would like to thank everyone for their continued support.

    *For details of the activities of the "Ultraman Foundation", please refer to the Foundation’s official site noted below.

    • Environmental and Social Activities
      March 2014
      Carried out cleanup activities in Yoyogi Park in cooperation with ARTNATURE Inc.
    cleanup activities once a month in Shibuya's Nampeidai-cho neighborhood cleanup activities once a month in Shibuya's Nampeidai-cho neighborhood

    As part of Fields’ CSR (social contribution) activities, we worked with ARTNATURE Inc. to clean up Yoyogi Park in Tokyo’s Shibuya Ward, where our Head Office is located. Fields also participated in this activity last year.
    About 79 volunteers from among the employees and families of both companies participated, and cleaned up Yoyogi Park, focusing on the area near the central plaza, while getting to know each other better.
    We will continue to collaborate with other companies on activities that contribute to the community and help preserve the environment.

    • Risk Management
      January 2014
      Received the “Superior Risk Management Company Award” at the SPN Awards, held by Security Protection Network Co., Ltd.*1
    Yoyogi Park in cooperation with Artnature Inc

    At the SPN Awards, held by Security Protection Network Co., Ltd. (SPN), Fields was awarded the “Superior Risk Management Company Award.”
    The “SPN Awards” have been held since 2012, and are intended to publicly acknowledge achievements by corporations in the SP Club that proactively and continuously implement risk management policies.
    Such public recognition is a great honor, and the Fields Group will continue to strive to increase awareness of risk management in all of its companies.

    *1 SPN is a company that specializes in corporate risk management for IT firms, from legal and public relations standpoints. SPN offers corporate risk management consulting and risk management practices support, as well as risk management protection.