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Segment Information

Here are entered semiannual by-segment data for 3 business years. For prior data, refer to Financial Data Sheets.

Announcement of Changes in reportable segments

In the previous consolidated fiscal year, the Company reported segment information for the Pachinko/Pachislot (PS) Field, Mobile Field, Sports Entertainment Field and Other Field, but these 4 segments were consolidated in the current fiscal year to form a single segment with a focus on Intellectual Property (IP).

The Group plans to make a strategic shift from a business model focused on the pachinko/pachislot field that it has maintained since it was first listed on the Osaka Securities Exchange to a business model emphasizing IP in order to achieve medium- to long-term growth and development. Accordingly, the Group has refined and developed its "Developing Business Model" strategy and anticipates further growth and development as a result.
Based on the "Developing Business Model", the Group will carry out business activities that focus on maximizing IP value. The "Developing Business Model" is centered on comics, animation, movies/TV and merchandising and aims to optimize IP value via cyclical business development achieved through their interaction. The Group now forms a single business since, as a result of this strategy, the Group will devise management strategy, make decisions on the allocation of business resources and assess results with a focus on IP.
Please refer to the following table regarding the past segment information.

Overview by consolidated accounting period

(As of March 31, 2012)

Fiscal year ended March 31, 2012 (April 1, 2011-March 31, 2012)

(Unit: Million yen) Pachinko/
Pachislot (PS)
Field
Mobile
Field
Sports
Entertainment
Field
Other
Field
Total Adjustments Amount in the
consolidated statement
of income
Net sales
Net sales to third parties 83,780 1,741 1,938 4,734 92,195 - 92,195
Inter-group net sales or transfers 178 182 6 725 1,093 (1,093) -
Total 83,959 1,924 1,945 5,460 93,288 (1,093) 92,195
Segment income(loss) 8,664 11 7 (139) 8,544 (16) 8,527

First half of the year ended March 31, 2012 (April 1, 2011-September 30, 2011)

(Unit: Million yen) Pachinko/
Pachislot (PS)
Field
Mobile
Field
Sports
Entertainment
Field
Other
Field
Total Adjustments Amount in the
consolidated statement
of income
Net sales
Net sales to third parties 29,461 998 1,025 1,866 33,352 - 33,352
Inter-group net sales or transfers 107 150 5 433 696 (696) -
Total 29,568 1,149 1,031 2,299 34,049 (696) 33,352
Segment income(loss) 1,711 62 (34) (139) 1,600 (18) 1,582

Fiscal year ended March 31, 2011 (April 1, 2010-March 31, 2011)

(Unit: Million yen) Pachinko/
Pachislot (PS)
Field
Mobile
Field
Sports
Entertainment
Field
Other
Field
Total Adjustments Amount in the
consolidated statement
of income
Net sales
Net sales to third parties 93,880 1,990 2,143 5,578 103,593 - 103,593
Inter-group net sales or transfers 234 41 27 303 606 (606) -
Total 94,115 2,032 2,171 5,881 104,200 (606) 103,593
Segment income (loss) 12,866 236 (290) 315 13,127 8 13,136

First half of the year ended March 31, 2011 (April 1, 2010-September 30, 2010)

(Unit: Million yen) Pachinko/
Pachislot (PS)
Field
Mobile
Field
Sports
Entertainment
Field
Other
Field
Total Adjustments Amount in the
consolidated statement
of income
Net sales
Net sales to third parties 38,364 1,057 1,079 2,511 43,012 - 43,012
Inter-group net sales or transfers 134 2 3 103 243 (243) -
Total 38,499 1,059 1,082 2,615 43,256 (243) 43,012
Segment income (loss) 9,109 199 (140) 58 9,226 (44) 9,182

Fiscal year ended March 31, 2010 (April 1, 2009-March 31, 2010)

(Unit: Million yen) Pachinko/
Pachislot (PS)
Field
Sports
Entertainment
Field
Mobile
Field
Other
Field
Total Adjustments Amount in the
consolidated statement
of income
Net sales
Net sales to third parties 62,120 2,385 1,818 18 66,342 - 66,342
Inter-group net sales or transfers 259 31 2 601 895 (895) -
Total 62,379 2,416 1,821 619 67,237 (895) 66,342
Operating expenses 54,246 2,741 1,427 689 59,105 (887) 58,217
Segment income (loss) 8,133 (324) 393 (70) 8,131 (7) 8,124

First half of the year ended March 31, 2010 (April 1, 2009-September 30, 2009)

(Unit: Million yen) Pachinko/
Pachislot (PS)
Field
Sports
Entertainment
Field
Mobile
Field
Other
Field
Total Elimination or incorporation Amount in the
consolidated statement
of income
Net sales
Net sales to third parties 19,265 1,180 991 6 21,444 - 21,444
Inter-group net sales or transfers 150 0 0 252 403 (403) -
Total 19,415 1,181 991 259 21,847 (403) 21,444
Segment income (loss) 5,407 (162) 247 (17) 5,476 (89) 5,386