Corporate Social Responsibility (CSR)

Main Initiatives between April 2013 and August 2014

Social Contribution Activities Promotion

As part of social contribution efforts, Fields actively advances activities that benefit local communities at its head office and branches around Japan. These activities include electricity-saving initiatives, clean-up activities in respective regions, donations through the sponsorship of various types of sporting events, and participation in voluntary activities that nonprofit organizations (NPOs) hold.

Main Initiatives

  • Conducted regular clean-ups of Nampeidai-cho in Shibuya, Tokyo
  • Participated in Shibuya Ward Cleanup Day (Shibuya Day, April 28)
  • Co-sponsored charity golf tournament
  • Participated in “Union Beautification Day at Shibuya Station” organized by Beautification Promotion Committee of Shibuya Ward
  • Participated in “Cleanup Campaign Kugenuma Beach” in Kanagawa Prefecture organized by general incorporated association JEAN
  • Participated in activities of Be Smile Project, an NPO
  • Conducted joint clean-up of Tokyo’s Yoyogi Park with ARTNATURE INC.

Social Contribution Activities Promotion

Compliance Promotion

At Fields, we not only ensure compliance with laws and regulations but also cultivate a strong sense of ethics and morals among employees. To entrench compliance awareness groupwide and ensure business is conducted in accordance with laws and regulations, we are improving and increasing study opportunities.

Main Initiatives

  • Used e-learning system to conduct groupwide compliance education
  • Conducted compliance group training for specific departments and employee ranks

Compliance Promotion

Risk Management Promotion

To earn and maintain the trust of society and customers, Fields takes measures to ensure that all employees are highly aware of information security and to improve information security management systems.

Main Initiative

  • Maintained certification under ISO/IEC 27001:2005 international standards and JIS Q 27001:2006 domestic standards

Risk Management Promotion

ES (Employee Satisfaction) Promotion

Based on a medium-to-long-term viewpoint, Fields is building a personnel development system so that personnel–who are the source of sustained growth–can fully realize their capabilities and work with pride. As parts of these activities, we are establishing infrastructure that links all employees and enables them to hold discussions, share information, and engage in lively communication as equals.

Main Initiatives

  • Developed, introduced, and managed “campus” in-house communication tool
  • Developed and managed “WE” dedicated channel and database website
  • Developed and managed “campus Lab” creative communication space

ES (Employee Satisfaction) Promotion

CS (Customer Satisfaction) Promotion

Aiming to please customers and business partners as well as earn and maintain their trust, Fields takes measures to improve the safety and quality of its products and services.

Main Initiative

  • Renewed certification under latest international standards for quality management systems: ISO 9001:2008 (JIS Q 9001:2008)

CS (Customer Satisfaction) Promotion

TOPICS: Ultraman Foundation

Immediately after the March 2011 Great East Japan Earthquake, Tsuburaya Productions Co., Ltd., played a central role in establishing the “Ultraman Foundation” with like-minded subsidiaries and affiliates. With a particular focus on children as the hope for the future, the foundation continues to give emotional and material support to those the earthquake affected.

The “HERO CARAVAN: For the Lights of Children in 78 Places in Tohoku” tour interacted directly with approximately 7,200 children. Launched in March 2013, it involves Tsuburaya Productions’ heroes visiting 79 locations in the disaster-affected areas, including nurseries, kindergartens, and volunteer centers, during the year. We will continue these activities because we believe spending enjoyable, stress-free time with heroes naturally leads many children to think about their ambitions and hopes for the future.

Ultraman Foundation
Ultraman Foundation

Establishment: March 2011
Administrative office: Within Tsuburaya Productions Co., Ltd.

Please visit the Ultraman Foundation official website for an overview of the foundation and details about its activities.
http://www.ultraman-kikin.jp/en/

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